The importance of cross-border e-commerce transformation: Building independent stations

Why should cross-border e-commerce sellers choose independent websites?

As the cross-border e-commerce industry enters the 3.0 mode, the requirements of policies for third-party cross-border e-commerce platform sellers are becoming more and more strict. The transformation to independent websites has become a hot topic in 2019. However, many sellers are still in a wait-and-see attitude, not understanding the importance of independent websites. Most sellers who have already started the transformation are still stuck in their original mindset, thinking that building an independent website only requires simple site construction, product listing, advertising investment, and SEO optimization, and they will eventually find that the cost is high and the effect is minimal.

These sellers may face some difficulties, such as:

1. Intense competition in product homogeneity, unable to truly show brand advantages;

2. Inability to penetrate the overseas local market, unable to accumulate customer resources and fans correctly;

3. Lagging logistics and supply chain management systems, insufficient reverse logistics services, and lack of secondary sales.

What should be paid attention to when creating explosive independent websites?

1.Search engine traffic cannot be ignored

Major platforms like Amazon, Shopify, etc., focus on promoting their own brands rather than seller stores. In addition, platform page optimization space is limited, and there is fierce competition among homogeneous products. By building independent websites, sellers can utilize search engine traffic marketing, where a high-quality article often yields significant results. Therefore, keyword analysis, patient SEO, and content marketing are all crucial. Independent websites can achieve order conversion more autonomously, directly, and efficiently.

2.Accumulating and managing customer resources

Major platforms control customer resources and related data, making it difficult for sellers to effectively acquire customer information and preferences, and maintain customer stickiness for repeat marketing. Through independent websites, sellers can directly connect with consumers, which helps in accumulating fans, achieving repeat sales, and laying the foundation for explosive store growth.

3.Avoiding rule restrictions

Independent websites have a high degree of autonomy, providing customers with a customized shopping experience and avoiding platform rule restrictions. Through product design, it is possible to increase the premium space for products.

4.Reducing costs

Independent station transaction commission costs are low, reducing the transaction commissions or annual fees paid to third-party platforms, while the service fees on the payment side are also more affordable.