E-commerce for Foreign Trade: The Battle for Dominance Between Independent Websites and Third-party Platforms

The advantages of independent stores are fully demonstrated.

The 'battle for the spot' between independent stores and third-party e-commerce platforms is a fierce competition in the foreign trade circle. In recent years, many foreign trade practitioners have realized the advantages of independent stores after experiencing the violent impact of internal competition within third-party e-commerce platforms during the mask period.

With the strong support provided by the government for overseas expansion of independent stores, the appeal of independent stores has clearly surpassed the expectations of third-party platforms. Even the large third-party e-commerce platform A has officially launched the foreign trade independent store SaaS project.

Severe internal competition within platform e-commerce.

Due to the impact of the normalization of the epidemic for several years, the cancellation of offline exhibitions has hindered domestic and foreign trade, leading to severe internal competition within third-party platforms in order to survive.

Merchants join third-party platform e-commerce, after the platform traffic is brought in from Google, FB, the merchants then buy traffic from the platform through paid advertising and drill exhibition positions, during which a large number of peers also share the traffic.

Today, customers may buy from you, but tomorrow if a competitor reduces the price, the customer might go with them, the limitations of the platform are significant.

The advantages of independent stores are fully demonstrated.

So many years of big brands in third-party platform e-commerce have started to choose independent site projects, so what outstanding advantages does the independent site have that make foreign trade people unable to resist?

Compared with third-party platforms, independent sites have the following advantages:

1. Shape enterprise brand: Through independent domain names or apps, you can continuously accumulate the enterprise brand, enhance consumer trust in the products, and lay a solid foundation for empowering the brand.

2. Achieve data security and value-added: By keeping 100% of the data in your own hands, you can achieve data security and value-added. On the independent site, all data belongs to the company. Besides having control over the security of the data, the company can also achieve secondary development of the data and continuously tap into its value.

3. Avoid rule restrictions: High autonomy, avoiding rule restrictions. Since the platform is self-operated, it has very high flexibility. There is no need to worry that changes in platform rules will affect operations. At the same time, through product design, the premium space for goods can be increased.

4. Reduce costs: Low transaction commission costs reduce the transaction commission or annual fees paid to third-party platforms, and the service fees on the payment side are also relatively low.

5. Has full autonomy: Independent stations can be designed and operated according to their own ideas and needs, and can flexibly adjust website content and marketing strategies based on their own customers and consumer groups.

In short, an independent site is a quality choice for companies to expand their business. Through the above advantages, it can increase sales, enhance brand awareness, expand market share, improve customer satisfaction, and improve revenue quality. However, building a successful independent site is not easy. It requires scientifically reasonable design planning, website construction, marketing promotion, and other work.

Independent site has broad development prospects.

Independent site has broad development prospects. Enterprises should choose professional partners with strong background and rich experience in website construction based on their own positioning, development stage and target market, so as to open up a broader path for foreign trade business.