Independent Station Promotion Misunderstandings
Common Misconceptions
In terms of promoting independent websites, there are two common misconceptions. First, it is believed that once the site is built, traffic will naturally flow in. This idea is actually a fantasy about the operation process of the internet, lacking the most basic understanding. Second, it is believed that a beautiful website design will attract traffic. However, even if the site design is attractive, it still needs to be discovered by more people. Therefore, the appearance of the site is secondary, and the primary task is to make others see your site.
Promotion Methods for Independent Websites
To make an independent website more visible to more people, you first need to consider the following scenarios: proactive search, attracting attention through advertising, and accidental discovery on social platforms. Proactive search refers to users actively searching for relevant information in search engines; attracting attention through advertising requires investment; and accidental discovery on social platforms requires effective social media marketing skills.
Search Engine Optimization (SEO)
To improve the ranking of the website in search engines, search engine ranking optimization (SEO) work is necessary. By building a website that complies with SEO rules, creating content, adding image information, etc., the ranking of the website can be increased. The advantage of SEO is cost-effective, but the operation is relatively complex. In the foreign trade industry, SEO mainly targets optimization for Google search engine, and efficiency can be enhanced by using various software and tools.
Social Media Marketing
In addition to SEO, social media marketing is also an important means of promotion. By continuously posting content and interacting on social platforms, more potential customers can be attracted. In foreign countries, social platforms such as LinkedIn and YouTube have significant effects, which can be used to expand brand influence. On LinkedIn, promotion can be done by adding employees of well-known companies in the industry as friends, creating industry groups, adding friends of friends, etc.
Creating Content
It used to be easier to convert in the past, starting with hard advertising right away, but things are different now. You need to use a softer approach: first establish your professionalism through high-quality articles to gain others' trust, then proactively communicate and contact you through soft advertising.
YouTube Video Marketing
With the arrival of the 5G era, video marketing will definitely bring huge benefits. Since YouTube was acquired by Google, the treatment has increased dramatically, as the YouTube videos, being Google's own child, may have higher rankings than many websites.
YouTube Video Marketing Tips
To succeed in YouTube video marketing, on one hand, requires a certain level of video shooting skills, and on the other hand, certain techniques need to be followed when releasing. Video shooting requirements vary depending on the industry. Here are some common tips.
YouTube Keyword Research
The first step is to generate a potential keyword list. The method is to use YouTube's search suggestion feature. Enter a word or phrase, and then YouTube will provide keywords related to your input content.
Find videos related to your industry, sort by the 'Most Popular' filter option, and select the most appropriate keywords.
YouTube Video Optimization
Here are the methods for extracting the maximum SEO value from your videos:
- Say Your Target Keyword: Mention the target keyword in the video to help YouTube better understand the video content.
- Video Title: The title should have at least 5 words, contain all keywords but avoid keyword stuffing.
- Description: Descriptions help YouTube and Google understand the video content. Include the keyword in the first 25 words, have at least 250 words, and repeat the keyword 2-4 times.
Optimized titles and descriptions can help improve the ranking of videos. These techniques can be executed with the help of some auxiliary software like Channelwill, gofair.
Promote Videos
All the methods discussed above are about optimizing videos to make them more discoverable. In addition to these, here are some proactive ways to increase views:
Mention your videos on Quora and other Q&A websites. Quora is a high-traffic Q&A website and one of the most popular sites, similar to China's Zhihu.
Publish your YouTube videos on Quora to increase their views.
When you find a suitable question, try to answer it as thoroughly as possible. Finally, include a link to your video at the end of your answer.
Additionally, linking your video in your email signature is a good method. By adding a link to your most recent video in your email signature, you can increase the views of your video.