How to Drive Traffic to Your Foreign Trade Independent Website?

Myth of Independent Websites

Many people actually have doubts about running independent websites. Of course, the industry follows the 80/20 principle, with most people unable to make money, only a few can. Upon closer examination, it will be discovered that those who make money are often the ones who put in the effort. Regardless of the industry, only those who truly put in the effort will reap rewards.

Choosing Traffic Acquisition Methods

Many people want to run independent foreign trade websites, but still feel confused about traffic acquisition. In fact, there are multiple methods for traffic acquisition, one needs to understand all traffic acquisition methods, but in order to make money, at least one method needs to be mastered.

Types and Features of Products

There are not many product types on this website, with a total of only 36 products, including tiger eye stones, rose quartz, moonstone, and other crystal finished products or semi-finished materials. Such products are also sold on platforms like AliExpress, and crystal products offer a wide range of content space, as foreigners are interested in crystals and eager to learn about crystal knowledge.

Website Traffic Analysis

Most of the website traffic comes from Google organic search. In March, the website received around 170,000 visitors from Google, with a daily average of less than 6,000 visits. The traffic trend chart shows that since the establishment of the self-built website (in April 2021), the website traffic has been steadily increasing. This website is part of a network of websites, mainly selling singing bowls and other products, with each website having quite a good amount of traffic.

Traffic Acquisition Strategy

Through careful analysis, it was found that the website's traffic mainly comes from blog articles, by writing articles to generate traffic. One article attracted 17,683 visitors in March. Each article has a word count between 2000-4000, with detailed and beautiful layout. The articles are of high quality, with relatively few external links, but due to their good quality, they attract a large amount of traffic.

Backlink Analysis and Competitor Keyword Rankings

The lead-in pages of the website are all blog articles revolving around Singing Bowl writing. Although many of the outbound links on the article pages are zero, they still receive a large amount of traffic due to their high quality content. During the outbound link analysis, a domestic Douban link was discovered. Recently, a good method for selecting products was found by viewing the keyword rankings of competitor websites, especially those of large and non-specialized websites.

The Importance of Article Quality

Sometimes, articles do not need to be overly long, depending on competitors, but still need to maintain a certain length. A single article can attract around 2000-3000 visitors per month, with a good conversion rate. High-quality articles can attract users and lead them into the marketing funnel. Keyword ranking and quality content are crucial for guiding traffic.

When searching for product keywords on Google, many times the search results page will display a large number of article pages. For example, when a user searches for 'cat bed house,' in addition to e-commerce websites, the homepage will also display a blog article titled 'The 25 Best Cat Beds of 2020.' As long as the article quality is high enough, Google may rank the article on the first page.

How to Improve the Exposure of Foreign Trade Website Articles

Many users not only search for product keywords, but also search for other related keywords, such as 'best cat bed house' and 'top bed house' mentioned above. When users search for 'best cat bed house', almost all the results on Google's results page are blog articles. At this time, we can recommend our own products in the blog articles. Many product keywords have a high search volume, especially when combined with words like 'best' or 'top', the search volume can reach tens of thousands.

Skills for Writing Articles

When writing articles, you can use the ASMR formula: A (Annotion), S (Short), M (Multimedia), R (Read). This includes adding annotations, using short sentences and short paragraphs, inserting multimedia effects, and reading your copy out loud.

Different Types of Article Formats

Generally speaking, there are the following main forms of writing articles:

1. List Articles

Titles with numbers, such as "7 Tips", "6 Methods", etc. First write a brief introduction, then use the article directory plugin to outline the main content, use multiple subtitles to highlight key points, and finally conclude.

2. Step-by-step Tutorial

Titles with "how to", write a brief introduction, use the article directory plugin to highlight key points, and finally conclude.

3. Introduction to Things

Titles starting with "what", such as "what is green tea". Provide a general introduction of things, answer related questions or user concerns.