Analysis of Independent Site Traffic Drainage Methods

Basic operations and promotion channels for independent stations

Among e-commerce sellers, independent stations are an important sales platform. However, many sellers encounter a common problem during the operation of independent stations: how to effectively bring traffic? In response to this issue, the editor consulted some customers who have done well in operating independent stations.

According to their sharing, we found that many independent station sellers do not have insufficient traffic due to issues with traffic channels, but because they have not mastered basic operations. For example, uploading products, logistics settings, SEO settings, etc., are all very basic but important operations. Even if suitable traffic channels are found, if the website's internal optimization is not done well, it is difficult to achieve good results. Moreover, many sellers are not willing to spend time consulting customer service or technical personnel, resulting in problems not being resolved in a timely manner.

Site building efforts and promotion channel selection

For people who are just starting to build independent websites, building a site is the first step, but more importantly, they should focus on promotion. At the same time, they need to have enough determination and execution. As shared by the above customers, before promoting, the product must be uploaded and perfected, and the basic settings must be handled well. Currently, many website building services can quickly set up websites, solving the problem for sellers who do not understand website building. For example, Lingshiyi can quickly set up a website for only 59 yuan/month. The remaining funds can be used to test different promotion methods to find the most suitable way to attract traffic.

Comparison of common traffic promotion channels for independent websites

Different traffic promotion channels have their own characteristics. Here are some common traffic channels and their characteristics for comparison:

CPC Pay-Per-Click:Suitable for products with higher unit prices, such as Google AdWords, Facebook, Twitter, etc. It is more difficult to do if the product price is low.

Traffic Effectiveness: ★★★★★

Internet Celebrities:Using celebrities to promote products on platforms such as Facebook, Instagram, YouTube, Blog, etc. The traffic cost is low and the conversion rate is high. However, it is important to note whether the fans of the celebrity are the target customer group.

Traffic Effectiveness: ★★★★★

CPS turnover:Calculate commission based on turnover. Low risk, suitable for continuous operation. For example, can be done through platforms like Shareasale, Linkshare.

Traffic diversion effect: ★★★★

Discount/Coupon website:Attract users seeking low-cost consumption, such as Slickdeals, Retailmenot, etc. Low traffic cost, but relatively low profit.

Traffic diversion effect: ★★★★

EDM (Email Marketing):Suitable for secondary marketing, low cost and significant effects.

Traffic diversion effect: ★★★★

Offline promotion:Promote through exhibitions, advertisements, cards, etc., to attract customers to purchase.

Traffic diversion effect: ★★★

Link advertisement:Advertise on community, forums, and other websites. Low cost, but easily get account banned, average conversion rate.

Traffic diversion effect: ★★

SEO:Suitable for long-term optimization, slow to see results. Initially, no need for overly deliberate optimization, just do simple on-page SEO. The advantages are free.

Traffic diversion effect: ★

Mass marketing strategy:Achieve transactions through salespersons promoting products. Low transaction rate, high cost, suitable for small wholesale or high unit price products.

Traffic diversion effect: ★