Independent Station Station Group Operation Mode Selection

Number and Scale of Website Construction

Depending on the independent station group model selected, it is recommended to build between 10 and 500 websites. The number of SKUs for each site should ideally be kept between 10 and 20.

Advertising Budget and Testing Period

The recommended advertising budget for each site is between $2,000 and $5,000, and the typical testing period for a single site is 2 to 3 weeks.

Independent Station Group Operation Ideas

Specific operational ideas include:

1. Product Selection Strategy: Collect intelligence and search for independently performing well products in the market.

2. Advertising Placement Strategy: Develop a placement plan, determine the target audience and conversion methods.

3. Landing Page Optimization: Optimize the product display page to improve the conversion rate.

4. Increase Average Order Value: Take measures to increase the average transaction amount per order.

Product Selection Strategy and Price Comparison

In the product selection stage, you can search for product keywords on Google or look for websites selling top-selling products, such as MyShopify, and gather sales data for leading products. During the purchasing process, it is recommended that the price is at least 6 times the purchase price to ensure sufficient profit margin.

Product Display and Landing Page Feature Suggestions

When designing product display landing pages, the following suggestions can be adopted:

1. Display products using GIFs, showcase details with multiple images.

2. Show original price and promotional price.

3. If available, add videos for a more intuitive display.

4. Add PayPal support and a one-click purchase feature to enhance convenience of purchase.

5. Provide product reviews and related recommended products to increase user purchase decision criteria.

Shopify pain points for independent site network systems

Currently, the Shopify system used for site networks has the following pain points:

1. Risk of store closure: risk of store closure due to infringement, site network sellers, few SKUs, etc.

2. Difficulties in after-sales service: no domestic after-sales service support.

3. High costs: different fees are required for using plugins and templates.

Points to note for independent site network operation

The following points need attention in the operation of independent site networks:

1. Regularly check sales situation, if sales decline, there may be situations of same industry listing or loss of product advantage.

2. If performance is poor within 2-3 weeks, promptly change the products.

3. When ROI is below standard (less than 2.5), consider changing products.

4. Avoid producing counterfeit products, maintain innovation and uniqueness.

5. Sellers lacking experience should be cautious.