How to excel in foreign trade marketing promotion?

Professional Operation

When carrying out foreign trade marketing promotion, first of all, internal basic operation work should be done, using copy and images that match the style of your website to test click-through rates, track customer groups and intended products, stabilize internal traffic, and ensure sales orders. It is important to master data analysis, customize the best strategy to maximize the effect of traffic increase.

In addition, it is necessary to increase brand awareness and attract more customers through off-site drainage, including:

  1. Building a brand, increasing visibility, and forming customer stickiness
  2. Improving word-of-mouth communication
  3. Expanding more traffic through off-site sales

Promotion of foreign trade B2B websites

For foreign trade B2B websites, search engine promotion is crucial. The two main ways to obtain precise traffic on Google are:

  1. Do Google Adwords keyword advertising, purchase traffic on a pay-per-click basis
  2. Improve keyword natural rankings through website operation to obtain natural traffic (i.e., SEO)

Promotion of foreign trade B2C websites

Compared to obtaining traffic from platforms such as Amazon and AliExpress, foreign trade B2C websites mainly purchase precise traffic to their independent sites through platforms like Google and Facebook. The choice between social ads on Facebook and keyword ads on Google depends on the product characteristics.

If you are unsure about the promotion method, you can use the tool SimilarWeb to search for domain names and refer to peer marketing channels and methods.

Social media promotion

Effectively utilize information exchange on social forums to attract relevant vertical user groups for dissemination. Promote across multiple platforms such as Instagram, YouTube, TikTok, Facebook, etc., create topics, generate buzz, increase brand awareness and engagement, and introduce traffic.

When conducting social media promotion, pay attention to the following:

  • Pay attention to cybersecurity issues
  • Avoid excessive marketing and try to do subtle product placements
  • Ensure consistency in the account's contact information and other details
  • Avoid excessively frequent adding of friends, likes, and comments