site operations strategy
Number of Websites and SKU Quantity
To effectively operate a network of websites, it is recommended to control the number of websites between 10 and 500, with each website having ideally 10 to 20 SKUs. This way, it is easier to manage and test the performance of each site.
Advertising Budget and Testing Period
For each website, the advertising budget is suggested to be within tens to hundreds of dollars, with a single site testing period of 2-3 weeks to obtain more accurate data and optimization strategies.
Independent Site Operation Strategy
In independent site operation, emphasis should be placed on product selection, advertising placement, and landing page optimization. First, select hot products for collection, then develop advertising placement strategies, target the audience, and focus on output to increase conversion rates. Additionally, continuously optimize the landing pages to increase the average order value.
Product Selection and Pricing Strategy
It is recommended to choose boutique sites with relatively few SKUs, up to a maximum of 50 products. The procurement price should be sufficiently low to ensure adequate profit margins. When pricing, it is advisable to sell at least 6 times the procurement price, and sales can be enhanced through promotions, free shipping, and other methods.
Landing Page Display Recommendations
In product display, it is recommended to use GIF as the first image, show multiple images for details, and display the original price and promotion price. If there is a video, it is best to add it to the landing page.
Landing page features recommendation
In terms of landing page features, it is recommended to support PayPal, one-click purchase Buy Now, as well as product reviews and related recommendation features to enhance the shopping experience. In addition, displaying recently sold products in a pop-up window is also a good recommendation.
Pain points of station group system
Currently, there are some pain points in the station group systems on the market, such as store closure, inadequate service, and high fees, which need to be avoided and addressed.
Station group operation precautions
To reduce losses and increase profits, attention should be paid to selecting products, advertising strategies, and operational methods. Avoid making counterfeit products and recommend experienced sellers to operate station groups.
Ideas to increase profits
Experienced sellers can try to use functions like pixel management to improve the efficiency of station group operations. Proper division of labor between the main site and sub-sites to optimize advertising placement and customer conversion.