Analysis of the Overseas Live Streaming E-commerce Market of Independent Websites

The Difference between Live-streaming Sales in China and Overseas

Live-streaming sales are booming in China, but facing challenges overseas. The development in Europe and the United States is not satisfactory, and although Southeast Asia is hot, it is also often hindered.

Which Sellers are Suitable for Live-streaming Sales?

1. Products suitable for live-streaming display: Beauty products, clothing, home goods, and other products suitable for attracting consumers through real-time live demonstrations.

2. Possessing professional knowledge and skills: Sellers with professional knowledge or skills, such as makeup techniques, fitness courses, can attract audience attention and trust.

3. High acceptance of live-streaming in target markets: Different markets have different acceptance levels for live-streaming, so it is necessary to assess the attitudes of the target markets towards live-streaming before choosing the form of live-streaming.

Platform Selection

1. YouTube Live: Dominates the live shopping market in the United States, suitable for sellers on long video platforms.

2. TikTok Live: Rapid development in Southeast Asia, suitable for sellers in that region. However, facing operational crisis in Europe and the United States.

3. E-commerce platform live-streaming: Including platforms like AliExpress, Amazon, eBay, etc., suitable for sellers operating in parallel tracks.

4. Independent Live Shopping APP: There are some independent live shopping APPs overseas, such as NTWRK, Whatnot, ShopShop, with rapid user growth.

Ueeshop small tips

Facebook and Instagram have already shut down the live shopping feature, not a suitable choice.

The above are reference strategies for the overseas live shopping market.