Embracing Gen Z: How Hair Dye Brands Are Keeping Up with Overseas Trends?

Understand the target audience

Different consumer groups have different levels of enthusiasm for following trend trends. Therefore, before following trend trends, it is necessary to first understand who the target audience is.

According to similarweb data, female users account for 76.88% of the Splat Hair Dye official website, while male users account for 23.12%. The main audience is concentrated between the ages of 25 and 54, indicating that the main audience is young and middle-aged female consumers.

Diversified choices

Splat Hair Dye provides a diverse range of color choices, including a natural vegan color series made from 95% natural ingredients, meeting the needs of young and middle-aged female consumers.

Personalized colors

Splat Hair Dye has launched highly personalized hair dyes, such as ombre colors, fluorescent colors, metallic colors, etc. These products are not only innovative but also have a very strong visual impact.

Brand image and values

Splat Hair Dye advocates individuality, freedom, and innovation, aligning perfectly with the values and lifestyles of young consumers, earning more recognition from potential consumers.

Traffic source analysis

The main traffic source of Splat Hair Dye's official website comes from natural search traffic (54.88%), social media (27.55%), and direct access traffic (14.13%). The mobile end accounts for a high proportion, so mobile end optimization is essential.

Conversion Rate Improvement

Splat Hair Dye's product prices are relatively low, with extremely high cost performance, favored by consumers. The user comment system and video tutorials help consumers understand the products and improve the conversion rate. The brand's public welfare activities also establish a responsible image and enhance consumers' favorable impression of the brand.