Independent Site: A New Choice for Cross-border Sellers

Definition of Independent Station

Independent station refers to the e-commerce platform built by cross-border sellers themselves, where they can upload their own products on the website and sell through marketing and promotion methods.

Development of Independent Station

Independent stations first appeared in 2004, but at that time the technical threshold was high and the user experience was poor. With the emergence of SaaS service providers in recent years, the technical threshold of independent stations has been lowered, operations simplified, and become a new choice for cross-border sellers.

Advantages of Independent Station

1. Low cost: Compared to third-party platforms, independent stations do not need to pay transaction commissions.

2. Accumulated user data: Able to accurately carry out remarketing and improve conversion rate.

3. High degree of freedom: Not constrained by platform rules, less likely to have account suspension.

4. Brand accumulation: Provides sellers with higher profit margins and stable sources of orders.

Issues with Independent Station

1. High operational difficulty: Difficulty in driving traffic, sellers need to have multiple skills.

2. Logistics, payment, and other links need to be handled by themselves.

In conclusion, independent stations have obvious advantages, but the operational difficulty is also relatively high. Sellers need to decide whether to choose independent stations as their sales platform.