New Choice for Cross-border E-commerce: Analysis of Independent Website
Overview of Independent Station
Independent station is actually a self-owned e-commerce platform, where sellers can upload their products on the website and then sell them through marketing and promotion.
Development History of Independent Station
Independent station first appeared in 2004, but the high technical barriers and poor user experience limited its growth. In recent years, with the emergence of SaaS service providers, the technical barriers have been lowered, simplifying operations and making independent stations a new choice for cross-border sellers.
Advantages of Independent Station
Independent stations have lower costs and do not need to pay third-party platform commissions. They can accumulate user data and achieve precise re-marketing.
Not restricted by platform rules, high flexibility, and brand accumulation can provide higher profit margins.
Issues with Independent Station
Operational difficulties are high, and attracting traffic is challenging, requiring sellers to have a wide range of skills. Sellers need to handle logistics, payments, and other aspects themselves.
Although independent stations have clear overall advantages, operational difficulties are relatively high, requiring sellers to have a stable mindset and long-term considerations.