Site Group and Store Group: A New Option for Cross-Border E-commerce

The Difference Between Website Cluster and Store Cluster

For those engaged in cross-border e-commerce, website clusters and store clusters may not be unfamiliar. Website cluster refers to using multiple sites for sales, while store cluster means having multiple stores on third-party platforms. In the early days, some people achieved success on e-commerce platforms through website clusters, but there are still sellers who choose to use store clusters on cross-border third-party platforms for sales.

Origin of Website Clusters

I have been in the website building industry for many years. I remember around 2009, cross-border e-commerce was not very popular yet, but some people had already realized the potential of overseas markets. At that time, some merchants used foreign systems to build shopping websites, mainly promoting through SEO and Google traffic. Initially, the competition was small, and orders could be easily obtained.

Development of E-commerce

As time passed, e-commerce expanded to third-party platforms such as Amazon, eBay, and AliExpress, with more and more sellers joining. Independent websites were once deserted, and some website companies began to face difficulties. Now, many companies choose the SaaS model to expand their business through website clusters.

Playing Methods of Website Clusters

By establishing multiple sites, station grouping can increase product exposure, without the need to stock inventory or ship goods, reducing costs. Station grouping generally selects vertical categories, allowing for multiple tests and replacements. This model is a new choice for some cross-border e-commerce enterprises and has also created some new business models.

The mystery of product prices

Some products sold on station groups have very low prices, which are hard to believe. This model achieves profit through different channels and strategies. Although it may not seem profitable on the surface, it actually yields high profits. Some station groups have implemented evasion strategies, making products visible only to specific audiences, enabling some merchants to achieve better profits.

Conclusion

Station grouping and store grouping are new trends in the field of cross-border e-commerce. Selling through multiple sites can increase exposure and reduce costs. Although this model carries certain risks, it is still worth a try for some enterprises.