Selection Channel Sharing
1. Independent Station Product Positioning
Before selecting products, it is important to first clarify one's own advantages. For new sellers on independent stations, positioning can be done based on the following situations:
Manufacturers, distributors: Having advantages in cost, quality, and market trends, they are more suitable for wholesale products.
Agents: With additional costs, more emphasis should be placed on small wholesale products when selecting products.
Individual sellers: Should focus on products with boutique quality or uniqueness, deeply cultivating niche markets and unique business opportunities.
Regardless of the category chosen, it is necessary to understand the corresponding market characteristics, clarify the market prospects, in order to achieve sustainable and healthy operation.
2. Independent Station Product Analysis
For independent station sellers, product selection means identifying consumer needs, and then targeting the corresponding market for expansion. Using big data analysis tools to understand consumer demand trends, combining products with demand to create reasons and motivation for purchases.
Platform Hot Selling: Refer to the recent best-selling product rankings, predict the next round of hot selling product categories, and clarify the main explosive products.
Sub-market: Select boutique independent sites under the major category, test advertising placement, determine high conversion rate products as main explosive products.
Price positioning: Clarify the consumption capability of the target consumers of the main products, position high-end brands or niche market products.
Target customers: Consider the age stage needs of target customers, select products that meet the needs of target customers.
Social tools: Utilize social platforms for promotion, deeply cultivate and explore customer groups.
Hot search keywords: Collect and analyze hot search product keywords as a reference for product selection.
Amazon
Amazon has many product selection tools. It is recommended for beginners to use product selection tools to save time. It is also recommended to directly view Amazon's new product rankings, which are more intuitive and useful. It is better to look at and research more rather than rely solely on tools for selection. This is the most direct data from Amazon's official website, providing the latest and firsthand information.
Tip: The data gathered by product selection tools is not the most up-to-date firsthand information, so it is recommended to regularly check Amazon's official rankings. This is more useful than using plugins for screening, and it allows you to discover new products in a timely manner. If you understand web scraping, you can use web scraping tools to gather and verify data.
It is recommended not to limit the categories, except for some highly competitive categories, categories such as maternity, pets, and outdoor are worth exploring. Start by checking the Pet Supplies category, and then look at subcategories such as Birds, Cats, Dogs, etc.
Tip: By modifying the number, you can break the restriction of only being able to see 2 pages of 100 products, and you can see up to 400 products. Then gradually refine the subcategories, refine more, and explore new products more.
AliExpress
Domestic sellers mainly find hot-selling products quickly follow on AliExpress, many Dropshipping sellers source products here. You can track AliExpress to understand the popular products in the market.
The products recommended by AliExpress are currently hot-selling, you can create an account to let the platform push popular products according to your preferences. Check the list of keywords to see the popular product keywords on AliExpress, and then collect and verify them.
Use https://www.facebook.com/ads/library to view competitor ads, search directly by keyword or view their brand page, understand basic audiences, target countries, age groups, and other free information to save testing costs.
Collect competitor materials, understand the materials of competitor advertising and imitate and learn their essence. Pay more attention to the competitor's homepage, understand products that sell well from competitors, and quickly follow up.
Google Trends
Google Trends selection can filter keywords based on four criteria: region, time, category, and website filtering, to understand market demand changes. You can view the search area and the popularity of different keywords in various regions, and compare data from different keywords.
When positioning products, consider multiple product selection criteria comprehensively, select products that currently meet consumer needs and have a relative competitive advantage, combine the direction of vertical boutique product selection, beneficial for creating brand effects and long-term development.