Focus on Cross-border Independent Site Operation Analysis
drainage
When operating an independent website, the primary task is drainage, that is, attracting more users to visit the website. This can be achieved through website promotion, social media operation, email marketing, and SEO, among other ways. For independent websites, the means of drainage are crucial.
retention
Retention refers to prolonging the time users stay on the website by presenting rich content and providing a high-quality user experience, encouraging users to add to cart and place orders. Retention is closely related to product positioning, user experience, and website content, and requires localized operation to meet the needs of different regions.
conversion
Conversion refers to the process of getting users to complete the payment, which is related to user experience and website trust. In addition to increasing conversion rates, independent website operations can also increase the average order value through different recommended methods, such as creating product bundles, setting discounts, etc.
In short, the operation of an independent website needs to focus on drainage, retention, and conversion. By continuously optimizing and adjusting, brand influence and business efficiency can be enhanced.