The Operation Mode Selection of Independent Websites

POD Mode

Customized on demand, POD mode can be more profitable as pricing for customized products can be higher. On the other hand, with the POD mode, cross-border sellers can stock up based on consumer orders, so there is no inventory pressure.

This kind of customized model may be one of the best modes for independent cross-border websites to generate income because it has unique design concepts and personalized custom products that always catch the eye and satisfy their pursuit of personalized psychological needs. Such products are very popular in foreign markets! Currently, the United States has the highest demand for POD.

Advantages:Large development space, uniqueness, high flexibility, low risk.

Disadvantages:Orders cannot be controlled independently.

Single product mode

The entire website only sells one product, and all the pages and descriptions of the website revolve around this one product. This model is commonly used by research and development teams, with a high pricing for the product. For these research and development teams, the investment in funds and the size of the team will be larger. Very experienced independent station marketing personnel may also choose this model when starting their own business, so that they can focus their limited energy on one product.

B2B small wholesale model

The small wholesale model is becoming increasingly popular due to the trend of fragmented global orders, as it can meet the increasing demand for small orders.

This model is characterized by quick response, frequent transactions, and efficient processing.

Short cycle:The time from customer search to placing an order is short, so quick response and simplified transaction processes are required. This requires companies to provide a website interface that is easy to understand and operate, as well as quick customer service response.

Frequent transactions:Small wholesale often means that customers will place orders frequently, so maintaining relationships with old customers and attracting new customers becomes key. Companies need to maintain customer loyalty through continuous marketing activities and quality service.

Fast processing:Fast order processing speed, preferably completing responses within 24 hours to increase customer satisfaction. At the same time, reduce circulation costs, emphasize original factory shipments or genuine product guarantees, and enhance customer trust.

For small and medium-sized manufacturers, small wholesale provides an ideal sales channel because they can handle small batch orders more flexibly without investing heavily in handling large orders.

In conclusion, novice sellers should consider the following factors based on their own conditions before starting their independent site to choose a suitable operating model.

Own resources and capabilities:The seller's financial strength, team size, operational experience, product development capabilities, supply chain advantages, etc., will all affect the models they can choose.

Target market and customer base:The seller's target market and customer base's needs, preferences, consumption levels, buying habits, etc., will all affect the models they can choose.

Product features:The characteristics of the product, such as the product's volume, weight, value, profit margin, production cycle, etc., will also affect the models they can choose.