Is it Better to Have a Website Network or Individual Websites? How to Drive More Traffic?

The Difference Between PBN and Satellite Sites

Private Blog Network (PBN) refers to establishing multiple websites around the same goal, with the main purpose of driving traffic to the main site. However, according to the latest research from Sowo Forum, the practice of PBN is currently not recommended because search engine algorithms are becoming more stringent.

Disadvantages of PBN

On the one hand, the issue of outdated content in PBNs is particularly prominent. Even if multiple sites are established, if the quality of the content is not high, search engines will not favor ranking. On the other hand, even if the content can keep up, the human resources cost such as editing is also a major challenge in PBN operation.

Advantages of Satellite Sites

In contrast, a more recommended approach is to establish satellite sites. Different styles of sub-sites can be created for a specific topic or field, for example, different styles of satellite sites can be established in the furniture category, which is more conducive to attracting target audiences.

How to Obtain More Traffic?

To gain more traffic, the key lies in content quality and user experience. Continuously optimize website content, improve originality and value, pay attention to user needs, enhance the user experience of the website, only then can attract more user visits and engagement.

In addition, you can increase the exposure of the website and enhance traffic through social media promotion, search engine optimization, and other methods. Instead of pursuing quantity, focus on quality, build attractive website content to truly achieve sustainable traffic growth.