Google launches personalized shopping recommendations feature
New Feature Introduction
According to foreign media reports, Google recently launched a new feature that provides personalized shopping recommendations for users. After searching for shopping content, users will see 'Style Recommendations' on a new page, where they can choose 'Like, Dislike, or Skip'. If users are not satisfied with the recommended products, Google will recommend more products and record user preferences to provide more preferred products in the next search.
Impact on Independent Sellers
Traditional shopping ads are determined based on seller's keyword bids and landing page quality. The launch of the new feature indicates that Google will pay more attention to users' personalized needs and preferences. For independent sellers, precise targeting of the target audience becomes more important. Only when ads are targeted to a precise audience can they receive likes, avoid dislikes, and increase ad exposure.
Strategies for Independent Sellers
1. Precisely target the target audience: Identify the target audience, depict user profiles, and enhance the accuracy of ad placements. Due to privacy policy restrictions, consider influencer marketing, email marketing, and other methods to obtain detailed user data.
2. Manage personalized options: Use Google's personalized options to manage product information and recommendation preferences, ensuring that ads target the appropriate audience.
3. Optimize product pages and descriptions: Improve the quality of product pages and the level of detail in descriptions, increase user trust and purchase desire. Multiple angle product images, prominent CTA, user reviews, etc., can enhance the attractiveness of product pages.
4. Regularly update product information: Ensure that product information is accurate and timely, including prices, inventory, promotional activities, etc. Avoid disappointing users and enhance the attractiveness of ads.
Conclusion
Currently, this feature is only available in the United States, and Google has not yet announced plans for further expansion. Independent site sellers need to prepare and conduct targeted optimizations to avoid negative impacts and seize traffic opportunities. If you want to learn more about overseas information or obtain an independent site manual, you can send a private message for consultation.