Stock market margin trading website SEO case study

Domain Information

Select a website with a high ranking from the search results of "stock financing" for analysis. The domain of this website is an 11-year-old domain. After research, it was found that this is a purchased old domain, with website construction history starting from 2004 and stable until 2017. In 2019, it transformed into a financing site, there is no violation information, and the website construction records in the past 5 years are stable. The external link data is good, but most anchor texts are "stock financing companies", indicating recent construction.

Content Source

The total content and page number of the website both exceed 20,000, with a total inclusion rate of over 90%. Random checks revealed that all content is directly collected rather than pseudo-original. The collection speed is fast, with original articles being collected to the website within 24 hours. The website quickly evades Baidu's recognition through the collection speed.

Website Program

Through the website's robots.txt, it can be seen that dedecms is used, and the website template is similar, possibly using a template. Although dedecms has security issues, dynamic and static separation may have been performed. The website has optimized access speed, with small page size, and opening speed controlled within 500ms.

Lexicon

The total number of website keywords remained stable at around 200 in the first half of the year, but increased to about 800 in June. The number of keywords on the first 5 pages is half of the total number of top 10 keywords, performing above average. Some keywords do not match the content on the ranking pages, indicating a lack of planning for long-tail keyword libraries.

Backlinks

The backlink data is good, with the majority of anchor text being "stock trading companies", totaling 404,822 and coming from 917 domains. By digging deep into backlinks and websites under the same IP, the webmaster's operational logic is revealed.

Case Study of PBN SEO

PBN SEO operations include building a large number of websites, using resources with backlinks and stable historical domains, and quickly publishing content collected from financial websites. Rapid ranking of the entire site to improve overall website ranking data. Internal linking within the PBN directs to the main ranking websites.

The above is an analysis of a case study on PBN SEO for stock trading companies' websites. The PBN strategy is deeply hidden, but still follows a certain pattern and operational logic. It is hoped that through this case study analysis, a better understanding of the SEO operations of stock trading companies' websites can be gained.