Analysis of the drawbacks and impacts of website group program

Monopoly effect of website cluster program

Recently, when searching for some keywords, you can often see the shadow of the general directory website cluster program, almost covering many long-tail keywords, forming an absolute monopoly. In most cases, it is difficult to see the website cluster program on the first two pages, while at least a dozen pages of search results are monopolized by the website cluster program. This shows the power of the website cluster program.

Effect and disadvantages of website cluster program

The effect displayed by the website cluster program is a goal that many people hope to achieve: to obtain a large amount of traffic in a short period of time. Other methods seem to be difficult to achieve this effect besides website clustering. However, behind the strength of the website cluster program, there are also significant disadvantages, including high prices and short timeliness. Unless applied to projects with extremely high profits, few people will use website cluster programs to obtain search engine traffic.

Lifecycle of website cluster program

The group program usually starts from scratch, reaches its peak, and then quickly declines, with a cycle of about a month. Some cases may be shorter, but generally also around a month. Group programs violate the basic principles of search engines, so search engines have always cracked down on group programs and collection sites.

The influence and effects of group programs

1. Issue of acquiring a large amount of traffic: Group programs can generate a large amount of traffic in a short period of time, but the actual traffic may be lower than the displayed data. Generic traffic has a lower conversion rate, and compared to personally operated content sites, the results are not satisfactory.

2. Issue of improving landing page weight: After the group program redirects to the landing page, it may not necessarily help increase the weight of the landing page. Although there is theoretically page weight transfer, due to the short-term program effect, the impact is not significant.

3. Baidu's monopoly effect: Group programs mainly obtain traffic from Baidu search engine, with less traffic from other search engines. Because Baidu does not distinguish content, group programs have a monopoly effect on Baidu. Other search engines respond slower to legitimate websites.

Personal positioning and website content operation

It's ultimately a personal positioning issue. Whether it's black hat seo or white hat seo, technology is not the most important factor. The key lies in how to operate website content well. Website content is the core of the entire website, without content, the website is destined to have difficulty developing. Therefore, emphasizing website content operation is the key.