How to Improve the Promotion Effectiveness of B2B Product Independent Websites

Key issues before building an independent website

Whether self-built or third-party-built, the biggest pit is to determine whether it is worthwhile to build an independent website. Not all B2B products are suitable for promotion through independent websites. Before investing time and resources, online research should be done to ensure that this move has a return on investment.

If the expected results are not good, consider other customer acquisition channels. Because different B2B products face different difficulties and effects when promoting through independent websites.

Key research items

Before deciding to build an independent website, a comprehensive investigation should be conducted on the following issues:

• Are there potential customers who will search for relevant products through search engines?
• Who are the competitors? What are your advantages?
• Can you surpass competitors in website packaging and marketing?
• If you choose PPC promotion, what is the competitive bidding situation for industry keywords? Is your budget sufficient to support this?
• If you choose SEO promotion, are you clear about the difficulty of relevant keywords? Can you optimize them to the homepage? How long will it take and how much cost will it require?

Recommendations for building an independent website

If you plan to build a B2B independent website, you can refer to the following suggestions:

Detailed introduction of the key factors for building a high-quality foreign trade independent website, and the capabilities required to successfully build the site. Hope it helps you.