Common Pitfalls and Solutions in Foreign Trade Website Construction

1. Server and Domain Ownership Issue

Many foreign trade personnel tend to leave the control of servers and domain names in the hands of the website building service provider when outsourcing website construction. Some website building companies, in order to reduce costs, may set up multiple websites on the same virtual server, resulting in your website data and domain name being controlled. If cooperation with the website building company is terminated, they usually will not return the domain name and data to you.

2. Server Selection Issue

Due to the fact that foreign trade website visitors are often from overseas, some unprofessional website building companies may purchase domestic servers to build websites, resulting in slow website access speed for overseas users. To avoid this situation, foreign trade websites should choose foreign servers, and it is best to purchase servers and domain names on their own.

3. Insufficient On-Site SEO Optimization

Some website building companies may overlook on-site SEO optimization work in order to save time and costs, including optimization of page titles, descriptions, image tags, and internal links. These factors are crucial for the website's SEO ranking.

4. Website Speed Optimization

The opening speed of a foreign trade B2B website is closely related to the server performance and the size of the website files. The speed of the website also directly affects user experience and Google ranking. Generally speaking, the opening speed of a foreign trade B2B website should be within 4 seconds.

5. Marketing-oriented Website Construction

There are differences between marketing-oriented foreign trade websites and display-oriented websites. Marketing-oriented websites need to start from the user's perspective, understand the user's needs and pain points, present copy that shows the website can solve problems, and set CALL TO ACTION buttons to guide user interaction.

6. Marketing Thinking Throughout

When building foreign trade websites, it is important to not only create the website just to complete a task, but to keep a marketing mindset throughout. After the website construction is completed, preparations need to be made for SEO and advertising promotion, rather than isolating the website. The website is just the starting point of foreign trade marketing work, and the subsequent promotion work is equally important.