Preparation work and precautions for website construction

Proper preparation

Before starting website construction, it is necessary to clarify the following points: how potential customers can find your website, reasons for potential customers to visit the website, budget considerations, preparation of high-quality images, writing of copy, and communication with the website construction team.

Choice between self-building and hiring someone to build the website

If choosing to self-build, consider using platforms like Shopify or Wix; if hiring someone to build the website, prioritize teams familiar with platforms such as WooCommerce (WordPress), Prestashop, etc. Do not attempt to manage a complex technology stack alone.

Payment methods and ownership

Regardless of who you collaborate with, adopt a deposit + staged acceptance payment method. At the same time, ensure ownership of each line of code and each image in the project.

Website optimization and promotion

Modern websites rely on CDN for scalability, so be prepared with a budget. In terms of product catalog management, CSV is the core, develop a habitual process. Offering professional Live Chat service shows sincerity to website visitors, be prepared with a budget. Focus on doing well on 1 or 2 social media platforms rather than operating multiple simultaneously.

SEO and Email Collection

It is important for the website to become a machine for collecting email addresses, and it is crucial to leave emails in all aspects. Prepare a PayPal China business account as a backup option for online payments. Find someone with good English skills to operate the website, as language communication is essential.

The use of statistical tools

The purpose of using statistical tools is to track conversion rates rather than just looking at the number of visits. Set up conversion goals early to make conversion rates clear at a glance.