Website Ranking Down Reasons and Recovery Time
Analysis of Reasons for SEO Ranking Drop
Recently, many websites have faced ranking drop issues, including my own SEO blog. In the past month, my blog also experienced a ranking drop, but it has slowly started to recover in the recent days. Website ranking drop is a fluctuating state that needs to be dealt with seriously.
As SEO professionals, we should pay more attention to the recovery period of the website rather than just dwelling on the reasons for ranking drop. Identifying the reasons for ranking drop and taking effective SEO measures to restore website ranking is crucial.
Experienced SEO professionals will not be discouraged by ranking drop, just like my blog's homepage ranking experienced a comprehensive decline within a month, but I still maintain a normal attitude facing it. After the website ranking drop, the first step is to identify the reasons, and based on a wealth of SEO experience, different issues will have different recovery periods.
Reasons for Website Ranking Drop
Many people have approached me saying their website rankings are dropping, but they don't know the reasons. Here, I have summarized several common reasons for ranking drop, hoping to help everyone better understand the situation of website ranking drop and take effective measures.
1. Low-Quality Content
Most website traffic drops are caused by low-quality content. If your website has posted a lot of rubbish content before and Baidu has not punished your site, it only means that Baidu is still friendly to your site. But once search engines start cleaning up low-quality content, the site's evaluation will decrease, and the ranking will also drop.
Duplicate content pages and a large number of empty content pages are also one of the reasons for the website's traffic drop. Only by promptly correcting these issues can the website have a chance to restore its ranking. Generally speaking, as long as the corrections are completed within two weeks, the website's ranking will gradually recover.
2. Link issues
In SEO, links are also a common critical issue. Behaviors like turning friendship links into gray sites, purchasing links, and linking to link farms can all lead to the site's traffic drop. Once there are link issues, the recovery period will be longer.
Baidu has explicitly stated not to engage in activities such as buying links. Cheating links may be discovered by search engines, leading to a decrease in ranking. For behaviors like linking to link farms, SEO personnel need to handle them more carefully.
3. Click issues
Baidu's Thunder Algorithm mainly targets abnormal traffic, and does not rely on clicks to maintain website rankings. If users and site keywords can be bound, search rankings can be effectively improved. For old sites, the recovery period for click issues is usually short, while for new sites, it takes longer.
Website De-Ranking Recovery Methods
To recover website rankings from the de-ranking reasons mentioned above, effective measures need to be taken. Rectifying low-quality content, cleaning up problematic links, avoiding cheating behaviors, and establishing good user experience are all key factors in improving website rankings.
SEO is a process that requires continuous learning and adjustment. Only by continuously improving website quality, enhancing user experience, can the website's ranking steadily improve.
In short, website de-ranking is just a phase. The key is to identify the reasons and take effective measures to restore rankings. Only by standing firm, continuously optimizing, can the website's ranking steadily improve.
Website Mirror:
Although website mirroring is often used in black hat SEO techniques, the harm to older sites is relatively small. However, once a new site is mirrored on a high-quality old domain, it may lead to serious ranking issues. Therefore, it is recommended that everyone should not casually publish websites, especially for sites with low rankings. Regularly update website content and block collecting IPs. If the website is mirrored, it can be resolved through Baidu Webmaster feedback. The recovery period is uncertain and depends on Baidu's feedback progress.
Illegal websites:
Although illegal websites are rare, they do occur. Some individuals may use websites as parasites, which can lead to a decrease in website ranking if hacked. It is recommended to regularly close website permissions, prohibit any modifications or uploads when not updated, to avoid being exploited by others. If the website is hacked, after deleting the hacked pages, submit dead links to the Baidu Webmaster Platform according to the regulations; the general recovery period is about one month.
Cheating by site groups:
The phenomenon of station group cheating is rare, usually caused by companies trying to seize the same industry keywords. In the SEO optimization process, station groups are like legal boundaries, and the solution is simple and clear: avoid having multiple websites for the same industry keywords under one registered company, the more diversified the better. If left unresolved, the website may never recover, but once resolved, the recovery speed will be very quick.
Other factors:
In addition to the issues mentioned above, website server speed and other SEO irregularities can also cause ranking drops. To improve server speed, you need to adjust the server configuration based on website traffic, such as bandwidth and CPU, etc. After resolving these issues, provide feedback to Baidu promptly, and generally, recovery can be expected within a week. In the SEO process, focus on providing high-quality content, improving website speed, proper registration, avoiding keyword stuffing, not publishing spam or empty content pages, and avoiding triggering click or link issues. Only by avoiding these problems can ranking drop issues be prevented, as all ranking drops stem from personal greed.