How to do Google Website Optimization

On-site Optimization

On-site optimization is an important part of SEO optimization, mainly including the following aspects:

1. Keyword Analysis

Reasonably use keywords in website content to help search engines better understand the theme and content of your website.

2. Content Quality

Provide high-quality content to attract user visits and prolong the stay time, which has a positive impact on SEO rankings.

3. Website Structure

Reasonably layout the website structure, improve user experience through clear navigation and breadcrumbs, enhance website value.

Off-site Optimization

Off-site optimization is another part of SEO optimization, specifically including the following content:

1. External Link Building

Increase the website's weight and ranking in search engines through high-quality external links.

2. Social Signals

Publish social signals to increase the activity of the website in the network, which helps improve SEO performance.

Website Design

Website design is an important factor in the user's first impression. Below are some considerations for website design:

1. Page Content

Pages should contain rich substantive text content, minimize the use of ads and JS, avoid overly deep structures and the use of Flash or other content difficult for search engines to recognize.

2. Internal Links

Reasonably set up internal linking structure, improve website crawlability, enhance user engagement, pass weight, and strengthen the overall optimization effect of the website.

The design of internal links should pay attention to the following points:

Navigation Structure

Navigation links should be in text form to keep the navigation clear and easy to use;

Breadcrumb Navigation

Breadcrumb navigation helps users know their location, which is important for large websites;