Choosing Between Standalone and Platform: Advantages You Need to Know

Advantages of Independent Website

1. Corporate Brand

Opening a store on Amazon, buyers only recognize Amazon, they don't know your company at all. An independent website can strengthen user experience in multiple ways, increase stickiness with users, cultivate brand awareness, thus creating a unique corporate brand.

2. Premium Space

After establishing a brand image, customers trust your brand and have a sense of identity with your brand culture. Compared to third-party platforms, people are more willing to make purchases through your official website.

3. Autonomy

Not constrained by platforms, no need to pay commissions, can design the website according to your own ideas, from page design to user reviews, all can be designed independently.

4. Less Competition

There are many sellers on third-party platforms, leading to intense competition, while relatively fewer people are involved in independent websites, resulting in less competition.

5. Customer Resources

With customer data in hand, it is beneficial for accumulating customer resources and designing various marketing activities. The more customer resources accumulated, the greater the value of the website.

Is an independent website also suitable for beginners?

The advantages of standalone sites are obvious, but whether they are suitable for novices still need to comprehensively consider their own strength. It takes time and money to attract traffic, but the channels are rich.

Traffic acquisition methods

1. Search engine SEO traffic acquisition

Doing good SEO can bring you organic traffic. Commonly used search engines include Google, BING, yandex, etc.

2. Facebook traffic acquisition

Mastering Facebook marketing skills can bring traffic and collect customer information. Ads can be targeted according to statistical data.

3. Instagram traffic acquisition

Instagram is the fastest-growing social media platform, which can attract followers, gain new fans, and increase sales.

4. Pinterest traffic acquisition

Pinterest has developed into an important marketing tool, and there are still many opportunities.

5. Internet celebrity traffic acquisition

Internet celebrity marketing effectively expands brand awareness, it is necessary to ensure that it matches the brand and has high quality.

6. EDM email traffic acquisition

After accumulating customer resources, regularly do EDM traffic acquisition.