Single Station Mode: Station Group Play Guide and Optimization Methods
What is a station group
Station group mode is to use SAAS website building tools to quickly build multiple independent websites, each website focusing on specific vertical categories or multi-category product sales. By placing ads, testing products, promoting products with potential, and continuously testing to find products with higher ROI.
Station group gameplay strategy
1. The number of websites can start from 10 and expand infinitely.
2. The number of SKUs per site is controlled between 20 and 50.
3. The advertising budget for each website is controlled from tens to hundreds of dollars.
4. The advertising test period for each site is 2-3 weeks.
Station group mode is divided into three stages
1. Initial website construction: product listing, store decoration, payment addition, logistics settings, refund policy and other basic settings.
2. In-site optimization period: product discounts, limited time promotions, shipping settings and other detail optimizations.
3. Operation online period: visit speed test, order test, official operation online.
Precautions
1. Decrease in sales may be due to competition or loss of product advantage.
2. If there is no effective flow within 2-3 weeks, products should be replaced.
3. When ROI is less than 2.5, consider changing products.
4. Novice sellers lacking experience should be cautious when entering the station group mode and can start with a single station mode first.
Methods to improve the conversion rate of independent stations in station groups
1. Collect hot product information through third-party social media software.
2. Use traffic data analysis tools to understand competitors' products, prices, and promotional strategies.
3. Determine potential products based on market popularity and profit margin.
4. New station group products have an observation period of 2-3 weeks, with adjustments made 4-5 times; mature station group products have an observation period of 1 week, with adjustments made 2-4 times.
5. Increase budget for high-conversion products, with a burst order cycle of 3-4 weeks.
6. After confirming product potential, you can invest full advertising costs.
7. Set the ROI red line and withdraw decisively if the expected results are not met.
Landing page optimization
1. Direct link to the product details page to shorten the shopping process.
2. Use shopoem backend plugins for template optimization, automatic address filling, automatic translation + currency localization.
3. Optimize content to highlight product selling points and guarantee information.
4. Activity optimization includes discounts, bundles, and limited-time specials.
5. Recommend using the PayPal one-click purchase feature.
6. Optimize the checkout process to reduce cart abandonment.
How to reduce costs and increase efficiency in station groups
1. The main site reduces advertisements during off-peak season and accurately targets them during peak season based on data.
2. Sub-sites are used to promote consumables or rapid test products, adopting a one person one site or multiple to one site strategy.
3. Explosive products are filtered by audience and managed through pixel tracking.
Advantages of station group mode
1. Low initial capital, suitable for rapid test products and data testing.
2. Flexible site management without additional site building costs.
3. Control over commission costs, more cost-effective to upgrade the site after stabilization.
4. Suitable for mature sellers, training, agents, and T1 settlement.
5. Payment integration: Open API interface, freely and flexibly connect.