The Rise of Independent Sites: New Trends in 2020

The Rise of Independent Sites

Since 2020, independent sites have become a new wealth creation myth. With the traditional foreign trade declining and the sales on third-party platforms decreasing, the growth of orders on independent sites has been rapid. Data from Marketplace Pulse shows that due to the impact of the epidemic and platform policies, many Chinese sellers have shifted from third-party platforms like Amazon to independent sites.

The Booming Situation of Independent Sites

In 2020, the development of independent sites was very hot. Taking Shopify as an example, its first-quarter financial performance report showed a 62% increase in the number of new stores on the platform, with significant growth in revenue and GMV. This indicates that the rise of independent sites is unstoppable.

Why Choose Independent Sites

Independent sites have advantages such as shaping corporate brands, data security and value-added benefits, avoiding rule restrictions, and reducing costs. Through independent sites, sellers can better grasp data, build brand image, and lower operational costs.

How Can Beginners Get Involved

Although independent websites are developing rapidly, traffic acquisition remains a key challenge. Traffic promotion is costly, but as long as there is a high conversion rate, costs can be effectively reduced. Therefore, when novices enter the independent website industry, they need to focus on traffic attraction and conversion in order to achieve sustainable development.