How to Avoid Failure for "Newbies" in Cross-border E-commerce

One, Preparations and Misunderstandings

I once worked with a young, ambitious "novice" client who was full of desire for success but lacked practical experience and knowledge. Before setting up an independent website, he did not delve into the operational details of cross-border e-commerce, only seeing the superficial glamour. He was almost clueless about market, product management, advertising placement, and other aspects. This "ignorance is bliss" mentality ultimately led to his failure.

Two, Difficulties Encountered in Actual Operations

Although his website was successfully launched, his lack of understanding and interest in advertising placement resulted in serious flaws in his market awareness. He only thought about "making money" but overlooked important aspects such as market research and customer targeting. When the advertising budget ran out, he lost confidence and ultimately terminated our cooperation.

Three, How to Avoid Failure

Cross-border e-commerce is not a shortcut for beginners. Successful independent sites require careful planning and professional operation. If you are also a beginner, pay attention to regular learning and exercise, enrich knowledge and experience, ensure that you already have the skills and mindset needed when starting. Do not have a mentality of luck, remember the principle that diligence can make up for clumsiness, and avoid stepping into the trap of failure.

I hope every beginner can walk more steadily and further on the road of cross-border e-commerce, avoid repeating the mistakes of others, and create a truly successful independent site.