The Necessity of Amazon Brand Registration for Self-built Websites

The relationship between self-built websites and Amazon brand registration

Many sellers considering registering their brand on Amazon will think of building their own website as their first choice. However, many sellers fail to think deeply about a question: Why do sellers need to have their own self-built website for Amazon brand registration?

Lolo, a senior registration expert at RetailEase, pointed out that Amazon requires sellers to have a self-built website with the brand name as the domain name for registration purposes. This is primarily to show sellers' emphasis on their own brand and to protect product information, thus avoiding situations of others selling the same products.

The importance of self-built websites

However, many sellers tend to neglect their self-built websites after completing the Amazon brand registration process, which goes against the original intention of Amazon's requirement for self-built websites. Some sellers find it difficult to operate their own websites and consider it a hassle to re-upload products; while others believe that self-built websites do not bring much benefit to their store apart from being used for Amazon brand registration.

Retail Easy Operations Director Yang pointed out that many sellers have a misunderstanding, thinking that self-built websites are only for brand registration on Amazon. However, more and more sellers are beginning to try a new e-commerce model: self-built websites + platforms, such as successful cases like Anker. In order to make it easier for more sellers to try this model, the website building services they provide can seamlessly connect with Amazon stores.

Benefits of Self-built Websites for Amazon Stores

1. Quickly Move Amazon Listings to Self-built Websites

By simple platform authorization, Amazon Listings can be quickly moved to self-built websites for sales, already covering multiple global sites.

2. Amazon Purchase Button Redirects, Increases Conversion Rate

The self-built website product pages integrate Amazon product purchase redirect buttons, increasing conversion rates and enhancing the trustworthiness of the self-built website.

3. Drive High-Quality Traffic to Amazon, Boost Product Ranking

Self-built websites can help generate high-quality traffic, improve product rankings on Amazon. By filtering out invalid traffic and guiding customers with purchase intent directly to Amazon, the willingness to purchase is increased, thereby improving product rankings.