SEO Keyword Research Guide

Step 1: Understand the Three Main Types of Keywords

Sellers must understand that there are three main types of keywords, which determine how far your sales business can go.

  • Top-end keywords are informational (e.g. best way to, step by step, how to, or guide to)
  • Middle-end keywords focus on finding solutions (e.g. that actually works, how to stop, ways to avoid, or ways to fix)
  • Low-end keywords concentrate on buyer intent (e.g. compare prices, affordable, best, order, or where can I buy)

Top-end keywords are essentially informational, and low-end keywords are transactional in nature. Determine which type of keywords you want and find top-end, middle-end, and low-end related keywords for your target keywords. Do necessary on-page SEO optimization, add appropriate keywords to your listing, the number of keywords depends on the size of the website and budget.

Step 2: Determine Which Type of Keywords to Focus On

Every business should conduct keyword research based on their products. However, for e-commerce websites optimizing for SEO, it is recommended to focus on low-end keywords.

Step 3: Set Goals and Plan the Process

Keyword research involves spreadsheets and large amounts of data. Although this process is tedious, it is very important and cannot be omitted. Sellers need to set goals to have clear answers to everything.

Step Four: Finding Competitors

After determining the target website and competitors, sellers can improve rankings by reverse engineering the target website's SEO strategy and integrating all factors.

Step Five: Reverse Engineering the Target Website's SEO Strategy

After determining the target website and competitors, sellers can do a lot of research.

  • Find the keywords that bring peak traffic to the website
  • Track the past spokespersons who have cooperated with the target website

After finding relevant information, you can imitate the target website's link settings, content, website framework, and so on.

Step Six: Enhancing Rankings by Integrating All Factors

After understanding various information about the first competitor, sellers need to take some concrete SEO measures. Establish a URL structure equivalent to or surpassing that of the competitor's website, write website content using selected keywords, gradually accumulate content, acquire backlinks, and move toward the target website.