Amazon's global user base grows significantly, the preferred export platform for cross-border e-commerce sellers
Amazon user scale and consumption trends
Amazon's global user base has exceeded 300 million, whether in the North American region of the United States, Canada, Mexico, or in the European markets such as the UK, France, Germany, and Italy, from the perspective of traffic, Amazon is the preferred export platform for cross-border e-commerce sellers.
Claire, the head of business at Amazon South China, revealed that there are about 42 million PC consumers on the Amazon platform, while the consumer group shopping through the mobile terminal has reached 126 million, which seller should pay more attention to is evident.
Analysis of the overview of Amazon's five major main sites
Amazon's five major main sites include the United States, Canada, Mexico, Europe, and Japan. Among them, the U.S. site is the preferred site for Chinese sellers on Amazon, with fierce competition but rapid growth. The Canadian site has a considerable number of independent visits, and the Mexican market has potential worth noting. The European site includes the UK, France, Germany, Italy, and Spain, covering 27 countries with a huge market volume. The Japanese site also has huge potential and traffic.
European site seasonal selection guide
Different best-selling products in different seasons in Europe. The first quarter is spring travel products, the second quarter is camping and swimwear products, the third quarter is back-to-school season, and the fourth quarter is holiday decorations, gifts, etc. Claire suggests focusing on fashion, outdoor, home, and wireless products.
Product drainage and sales taboos
To achieve high sales on the Amazon platform, you can use methods such as brand registration, graphic and text descriptions, product promotion, display advertising, flash sales, and Giveaways. At the same time, avoid selling products that have safety hazards, infringement, description discrepancies, etc., do not register multiple accounts or use others' images.
Compliance with sales regulations can avoid the closure of the account, it is also recommended that buyers establish independent sites for controversial products to avoid risks.