Guide to Operating Cross-border E-commerce Independent Websites

Why should we set up an independent website?

Independent websites are of great significance for cross-border sellers, not only helping with brand awareness, but also allowing for autonomous control of user data, pricing, and risks, thus achieving a differentiated competition.

Through independent websites, sellers can attract more precise traffic, create more profit value, thus helping platforms attract more consumers and achieve more transactions.

How to choose products suitable for independent websites?

Sellers can start from aspects such as gross profit margin, repurchase rate, etc., to choose products suitable for independent website operation. Independent websites are particularly suitable for products with high gross profit and repurchase rates.

By deeply analyzing customer value and buying paths, sellers can better grasp customer needs and maximize profits.

How to do independent website marketing well?

In the initial stage, independent website traffic may be relatively low, sellers can use paid traffic and free tools such as Google Trends, Shopping Insights, etc., to understand consumer trends, and expand more customer groups.

In addition, making good use of holiday marketing, such as winter shopping season and various shopping festivals in different countries, seizing high traffic areas, combining marketing strategies and tools to achieve better marketing results.

Conclusion

Operating an independent platform is not easy, but by choosing products wisely, precise marketing, and continuous optimization, it can help cross-border sellers achieve greater business opportunities and seize market share.

Wishing all sellers a successful peak season and abundant earnings, wishing you success!