Benefits of Off-Site Traffic

1. Increase Conversion Rate

External traffic can increase the conversion rate of the store and boost the traffic on-site.

2. Improve Search Weight Ranking

The more the product sells, the higher the ranking of the listing will be. Therefore, when striving for ranking, coordinating with external traffic can reduce the difficulty.

3. Increase Product Reviews

When conducting external traffic, pairing it with promotions such as discounts, free shipping, buy one get one free, etc., can increase the number of product reviews.

4. Increase Sales Volume

By increasing on-site traffic and adding the number of reviews, users can be encouraged to place orders, thereby increasing sales volume.

When Should External Traffic Be Used?

1. Products need to have obvious advantages: more features, more comprehensive than similar products, competitive prices, etc.

2. Sufficient Inventory: Ensure that listings are not affected by stockouts.

3. Mature Listings: Have a certain amount of reviews, have been optimized, and can withstand a certain amount of malicious reviews.

4. Synchronized On-Site and External Promotions: Increase sales volume and quickly become a Best Seller.

5. Utilize Holiday Hotspots: Conduct promotions during important holidays to attract more traffic.

6. Data Monitoring: Regularly check the data, stop ineffective advertising, identify issues, and adjust strategies.

7. Control Advertising Costs: Set appropriate advertising costs based on product sales and profits.

8. Increase Product Conversion Rate: It is recommended to conduct off-site drainage after the product conversion rate exceeds 10%.

9. Obtain Information: Pay attention to cross-border e-commerce forums to understand the latest industry trends and strategies.

Common Off-Site Drainage Methods

1. Google SEO: Optimize keywords, accumulate relevant keywords, and build brand keywords.

2. Google Adwords.

3. Social Media (SNS).

4. Video Sites (Youtube).

5. Influencer Marketing.

6. Deals Sites.

7. Coupon Sites.

8. Independent Sites.

Independent sites are the most popular off-site drainage method, which can accurately filter traffic to platform stores. Independent sites not only serve as drainage channels but also sell products restricted by the platform.