Factors that Influence website Ranking on Google
Link Quality
Backlinks are still an important factor affecting Google rankings. There is a strong correlation between the overall link weight of a website and whether a webpage can achieve higher rankings.
Content Quality
Google believes that content that delves deeply into keywords far surpasses content that does not delve into keyword topics deeply. Focused content around a single topic can help you achieve better rankings. Longer content will receive better rankings, with the average word count on the Google homepage being around 1890 words.
Website Security
HTTPS is highly correlated with Google homepage rankings, this has been established for quite some time. It is recommended that independent site users also activate an SSL security certificate to improve website rankings.
Schema Markup
Schema markup has no relation to higher rankings.
Image Optimization
Including at least one or more images in webpage content will make the content more vivid. However, currently there is no evidence that adding images has any impact on Google rankings. Nevertheless, writing good ALT tags for images provides an additional traffic entry point once the images are indexed.
Title Keyword Optimization
The optimization of title keywords has only a very weak correlation with ranking, and it is very likely that Google is starting to shift towards semantic search.
Website Speed
Website speed, sites that load quickly rank better than sites that load slowly.
Meta Description
With the continuous updates of Google's Penguin algorithm, precise matching meta descriptions appear to have a significant impact on ranking.
User Behavior
A low bounce rate also has a certain impact on a website's ranking in Google search results.