How Cross-border E-commerce Utilizes Independent Websites to Assist Overseas Expansion?

Why do you need to have an independent website?

For cross-border sellers, having an independent website is of great significance. Not only can it accumulate brand awareness and control user data, but it can also achieve independent pricing, reduce risks, and enhance competitiveness. Through an independent website, sellers can capture more traffic, build brand image, and accumulate data for secondary marketing.

Selecting products suitable for independent websites

The key to successful operation of an independent website lies in choosing suitable products. Select products based on gross profit margin and repurchase rate, analyze and track customer value, increase repurchase rate, and maximize profits. Even in product categories with low gross profit margins, profits can be increased through operational strategies and secondary marketing.

Insight into consumer trends and effective independent website marketing

In the initial stage of operating an independent website, natural traffic is limited, so paid traffic is necessary. Sellers can leverage YouTube videos for recognition and third-party websites to attract potential buyers, combined with holiday marketing to seize the peak e-commerce traffic. Combining marketing tools and strategies with specific dates and holidays to enhance brand exposure and sales.