How to do website cluster optimization to increase brand exposure
Cluster Optimization Overview
In the case where there are only ten positions in the natural search box of Baidu, how to make your brand easier to be noticed by users is an important question. Cluster optimization is a strategy to improve ranking by using multiple sites and optimizing with the same keywords, ultimately achieving a ranking on the first page of search results. This method can more effectively attract traffic, regardless of which keyword users use to enter the site, it belongs to the company's own traffic.
Black Hat and White Hat Cluster Optimization
Cluster optimization can be divided into black hat and white hat. Black hat cluster optimization is mainly for pursuing traffic, widely used in high-profit or illegal industries through inter-site redirection links. White hat cluster optimization focuses on user experience and website relevance, using methods such as letting different IPs enter different websites or using 301 redirection to a main website, thereby concentrating traffic. It only requires initial optimization efforts and later maintenance of a main website.
White Hat Cluster Optimization Methods
If choosing to use white hat cluster optimization methods, pay attention to the following points:
- Differentiation of Templates:Each website's template should be as different as possible, including adjustments to the internal framework. Although Baidu spiders can only recognize text, if the template and program are the same, Baidu may identify similar frameworks, leading to a decrease in ranking.
- Avoid Excessive Internal Links:The number of links between different sites should be minimized as much as possible. Baidu has already cracked down on behaviors such as link farms and link wheels, and identifying such behaviors may result in a decrease in ranking.
- Differentiation of Titles:The titles of each site should be distinctive to attract search engines to recognize different website themes.
- Optimization of a Single Keyword:When optimizing a site group, it is best to optimize only one core keyword and avoid optimizing the entire site. Choosing a focus keyword for optimization can improve ranking effectiveness.
By using the above methods, the effectiveness of site group optimization can be significantly improved, increasing the brand's exposure in search engines. However, it is important to remember that site group optimization requires long-term persistence and continuous adjustments. Only by persevering can better ranking be achieved in Baidu search results.