How to Increase Followers and Brand Marketing Effectiveness on Instagram

For any business, it is crucial to reach as many people as possible in order to convert clicks into sales. With Instagram's strong visual appeal and 500 million daily users, it provides various marketing opportunities for businesses of any size. So, as a cross-border e-commerce seller, how can you leverage the power of Instagram to gain more followers and enhance brand marketing?

Use the right Instagram theme tags

People sort images by '#tags,' so using the right theme tags can help your photos get more exposure and attract new followers. Additionally, you can find other users by searching for relevant '#tags.' Here are the top 20 tags on Instagram: #love #instagood #photooftheday #fashion #beautiful #happy #cute #like4like #tbt #followme #picoftheday #follow #me #art #selfie #summer #instadaily #repost #friends #nature

Improve the quality of Instagram videos

Videos uploaded on Instagram cannot exceed 15 seconds. You can use the Hyperlapse app to add time-lapse effects to your videos, making the content more attractive. Make sure your videos are short and interesting.

Utilize Instagram's quick capture feature

Instagram's quick capture is a simple, efficient, and free tool that can help you maintain user interaction, attract new followers, and showcase your brand to a wider audience.

Associate Instagram with other social media platforms

Connecting your Instagram to Twitter and Facebook accounts allows the content you share on Instagram to automatically spread to other social media platforms, increasing exposure and following. Also, enable sharing settings in the options menu and add your company website to the profile for easy audience access.

Enhance user engagement

Boost user engagement by organizing contests where fans can like, comment, tag others, or share to win prizes, increasing product sales, brand visibility, and fan base.

Collect user photos and give away gifts

Encourage users to upload their photos to your Instagram, attracting more attention and exciting content. Reward the best photos and engage with followers.

优化图片

使用拼图软件增添创意，Instagram自带拼图功能可帮助你制作吸引人的图片。考虑使用Afterlight应用软件进行裁剪、边框添加和滤镜调整。

设计内容提升参与度

分享有趣内容，不仅促销，还应含有品牌相关的有趣资讯。上传鼓舞人心的话语或介绍热门产品的小视频，吸引用户参与互动，丰富品牌页面内容。

保持品牌配图一致性

确保所有图片风格一致，凸显品牌特色，让用户一眼认出品牌。选用相同的滤镜、颜色和字体，提高用户粘性。

举办自拍比赛

通过自拍比赛调动用户参与度，提高粉丝数量，增加品牌曝光。利用此功能展示产品的买家秀，提升网站信任度。

Instagram是一个受欢迎的社交媒体平台，也是与千禧一代建立联系的有效方式，绝大多数用户年龄在18至29岁之间。随着跨境电商政策调整，自建站成为趋势，若能善用Instagram平台，对于卖家来说是个不错的选择。