How to Link and Connect Independent Site with Facebook

Redirect traffic back to independent site

In the past two years, major mainstream platforms have been fiercely competitive, with tightened rules. Many sellers have started to redirect their focus back to independent sites, hoping to make new breakthroughs. However, after establishing an independent site, sellers must focus on traffic generation.

Utilize Facebook as a marketing channel

The increasing number of global social media users has made platforms like Facebook an important channel for sellers' marketing. So, how can sellers link and associate their independent sites with Facebook?

Properly use Facebook for brand promotion

Most marketers use Facebook to increase brand awareness or attract more fans. However, using Facebook correctly does not involve spamming with a large number of ads to spread product information. It entails providing valuable content, focusing on user experience, to increase user loyalty and consumer potential.

Use Facebook Shop feature to guide users to purchase

Through the Facebook Shop feature, users can be guided to purchase products. By setting redirect buttons while users browse the Facebook shop, they can be directed to the independent site for purchase, building up a user base for convenient retargeting.

Establishing Connection with Facebook

To achieve the above method, first, you need to build an independent online store website that allows users to place orders online. Then, bind the Facebook store in the Shopyy platform backend to synchronize product uploads to the fan page, including images, prices, and detailed descriptions. Next, users can browse products on the Facebook page and click to redirect to the independent site for purchase.

Success Stories of Angelus

By adding social sharing features and pop-up coupons on their independent site, the seller Angelus increased their followers by 6000 people within a month on Facebook and Instagram. Their strategy includes building brand awareness through Facebook, attracting followers, creating user groups, advertising conversion, guiding purchases, and conducting second-round marketing.

Conclusion

In summary, it can be seen that the conversion strategy for potential customers at each stage is crucial. Blind marketing will only backfire. As the first SaaS self-built platform, Shopyy provides a complete self-built website solution, including website construction, product uploading, operational promotion, payment collection, logistics distribution, and data analysis, helping sellers successfully link independent websites with Facebook.