Advertising Placement Practical Guide

1. Determine Advertising Budget

Before starting advertising, it is necessary to determine the advertising budget. The budget should be set based on the risks and losses that can be incurred. It is important to consider whether the funds can cover the cost of failed tests. Generally, small businesses are recommended to set the starting point of advertising testing between 5000 yuan and 20000 yuan.

2. Set Advertising Budget

When setting the advertising budget, it is important to consider daily budget and total budget. The daily budget is the average amount willing to spend on the advertising group each day, while the total budget is the total amount willing to spend on the entire advertising group during the campaign period. In addition, it is necessary to pay attention to setting a minimum budget to ensure that the budget can cover the daily minimum requirements.

3. Stabilize Advertising Data

During the advertising campaign, there may be situations where advertising data is unstable. It is important to adjust strategies promptly and cut losses decisively. You can choose to use group budgets for testing, observe the performance of the ad groups, and make timely adjustments to maintain stable advertising data.

4. Replicate Advertising Group Strategies

When expanding volume, be cautious when duplicating ad groups. Do not increase the budget right away, but rather test the product for 1-3 days first. When duplicating ad groups, choose the best performing group to duplicate instead of blindly duplicating groups with poor data. Also, consider adjusting the audience interests to ensure stable ad data.

In general, advertising requires long-term practice and experience summary. At the same time, it is crucial to establish a well-optimized website in order to achieve better advertising results.

Think about it, you spend money on advertising, foreigners come to your website, see a homepage banner that is painfully outdated, product images of varying sizes, images with no creativity at all, no desire to continue clicking, how can you talk about making a purchase?

Therefore, before increasing traffic, it is necessary to optimize the website internally in order to effectively improve the conversion rate