Tips for Optimizing Product Pages on Foreign Trade Websites

Keyword Determination

When optimizing products on foreign trade websites, keywords play a crucial role. Choosing long-tail keywords highly relevant to the product and integrating them into the product page can greatly enhance the results. The selection of keywords should be words with a moderate monthly search volume, and overly high-volume keywords should be avoided.

Image Optimization

When uploading product images, attention should be paid to size and dimensions. Oversized images can slow down webpage loading speed, while images that are too small can impact user experience. Generally, product images can be categorized as thumbnails, image sets, and detailed description images, each with corresponding recommendations for size and memory usage.

Product Title Optimization

Product titles can be set as H1 tags, making them one of the most important titles in the page content. Therefore, keywords should be strategically placed in the product title to help users understand product information.

Video Introduction

Adding video introductions to product pages on foreign trade websites can enhance user experience, as videos have become one of the important promotion means. Consider adding videos to showcase product features and advantages.

Parameter Table

The product parameter table is an essential part of product content. Users can quickly understand the product's information and features through the parameter table, thereby making purchasing decisions.

Detailed display image/application scene image

Adding product detailed display images and application scene images can help customers better understand the product, thereby increasing their desire to purchase. This is a part that many people easily overlook.

Model/process technology introduction

Introducing product models and production processes can increase user trust in the product, as well as help users quickly select the products they need.

Shipping and payment methods

Clearly listing the supported shipping methods and payment methods on the product page can save customers consultation time and increase their confidence in purchasing.

FAQ content editing

FAQs are question and answer sections for common questions, which can be added below the product page to help customers resolve doubts. The FAQ content should be related to the product and contain key words in moderation.

Page title and description

The page title and description are the most important parts of the product page. They should highlight the product's advantages and selling points to attract customer clicks. Also, keywords should be strategically placed in the title and description.