E-commerce Sales Strategy: Achieving Profitability and Stable Orders

Initial Goal: Find stable profit-generating products

In the initial stage, our goal is to test and identify profitable products that can generate stable profits. This step is very important because only by finding products that consistently generate profits can we ensure smooth operations in the future.

Select Platform Tools

For website building, choose SAAS-based website building tools such as Shopify or Shopyy instead of developing a website from scratch. These tools are simple and convenient, especially Shopyy, which adopts a brand-new SAAS-based website building model, allowing you to launch a website within minutes, including well-maintained and designed templates. Compared to a few years ago, website building has become much easier without the need for technical personnel to be involved.

Select Traffic Acquisition Tools

For traffic acquisition, focus on Facebook Ads and Google Shopping Ads. In the initial stages, it is advisable to concentrate on these two platforms rather than diversifying too much.

Points to Note

1. Facebook Ads are suitable for products with high interest and impulse buying behavior, such as toys, wigs, female beauty products, etc. Not all products are suitable for selling on Facebook, so it is important to choose product types that align with the characteristics of Facebook Ads.

2. Avoid PPC keyword click ads on Google ads because the cost per click is high. Recommend using Google Shopping ads.

First wave of testing period

After setting up the website and adding products, start advertising. During the testing period, you must find at least one profitable product to ensure profit. Only when achieving profitability can you continue to scale up.

Independent station growth period

With the development of the business, independent stations need to enter a growth period and engage in more advanced strategies.

Product strategy

Expand the product chain, expand products based on test results. Do not add unrelated products, expand related products based on profitable ones to promote cross-selling.

Traffic diversion and activity operation

During the growth period, more traffic channels are needed, such as SEO, native ads, and display ads. At this time, EDM email marketing also becomes important, attracting new users to purchase and promoting repeat purchases from old users.

Content construction

Content construction is crucial during the growth period of an independent station. The website's traffic is based on the overall effect of content, traffic channels, and activity operations, so content construction is needed, including reviews, blogs, and the use of videos.

The above is the sales strategy and development direction of the independent store. I hope it will be helpful to you. If you have any questions, please feel free to contact us.