Cross-border ecological chain resources help: Building popular independent stations

Opportunity to share with fans

The importance of word-of-mouth marketing on social media is self-evident. Through sharing, comments, and likes, the audience can discuss brands and products, creating a form of endorsement effect. In online shopping, virtual experience cannot replace physical experience, and word-of-mouth still plays an important role in consumers' purchasing decisions. Therefore, using social platforms to launch activities, tagging friends for discount coupons, etc., are cost-effective promotion strategies.

Shopping reviews build customer trust

Reviews have a significant impact on consumers, with data showing that as many as 54% of consumers check reviews after browsing products. Strive for positive reviews and encourage customers to share their shopping experiences through small favors.

Obtaining external support for development

In addition to word-of-mouth marketing, there are many external resources waiting to be explored, such as collaborating with service providers in the ecosystem, seeking industry opinion leaders, etc. These collaborations can help build brand reputation and earn customer trust.

Data capability assists operations

For the advantage of independent stations, data capability is crucial. By monitoring store operation data through data analysis tools, problems can be promptly identified and corresponding adjustments made to enhance data-driven operational capabilities.

Understanding Competitors

Consumers often compare products from multiple companies before making a choice, so understanding competitors' strategies and strengths and weaknesses is very important. Learning from others' strengths and weaknesses can help enhance one's competitiveness and attract more customers.