Independent Station: A New Direction for Liberating Merchants
The New Turning Point of Cross-border E-commerce
In the stock era of e-commerce where the growth is slowing down, the dividend brought by the epidemic has led cross-border e-commerce to break out of a predicament, yet it has masked the fact that the traffic dividend of cross-border e-commerce platforms is gradually fading. As the bubble dissipates and the dividend fades away, cross-border merchants find themselves facing problems such as high traffic costs within third-party e-commerce platforms, rule constraints, and lack of autonomy. Merchants realize that they need a platform that they can fully control, to meet user needs, improve experience, respond quickly, and lead innovation in marketing.
The Rise of Independent Sites
Therefore, more and more merchants are turning their attention to independent sites, hoping to build their own brands and break free from platform restrictions. The "China Cross-border Export E-commerce Development Report (2022)" data shows that in 2022, the total number of outbound independent sites in China is about 200,000, and it is expected to exceed 500,000 by 2025. The rise of independent sites is the awakening of brand awareness among domestic merchants, helping companies break away from reliance on third-party platforms and transition from "Made in China" to Chinese brands.
Advantages of Independent Sites
The reason why independent stations attract many merchants is that they provide merchants with a high degree of autonomy. Merchants can set prices independently, shape their own brands, independently manage consumer data, etc., to better respond to market demands and emergencies, and achieve sales goals. Faced with the restrictions of advertising platforms, merchants only need to carefully build their brand image, optimize content quality, and improve search engine optimization (SEO) levels, making private domain traffic their 'protective umbrella'.
Challenges and Responses
However, in the operation of independent stations, both merchants and platforms face severe stability challenges. System stability is crucial for user experience, data security, business continuity, and brand image. Choosing high-performance servers and independent stations with fast response capabilities is key to improving user satisfaction and competitiveness. Ensuring system security and stability, through internal and external testing and responding to the impact of special situations, helps the continuous development of independent stations.
Global Challenges
Independent station operators need to face global technical challenges, ensuring users have fast network access, stable website building, and security and reliability on a global scale. Security compliance is a necessary issue for cross-border e-commerce enterprises going global, with extremely high requirements for user privacy and payment security. Technological innovation and deep empowerment of business layout are the keys to the success of independent stations.