Two Paths to Monetization and the Layout Process of TikTok Traffic

一、独立站&传统电商平台（优劣与适用性）

How to use TikTok's traffic to help cross-border e-commerce sellers and foreign trade exporters achieve overseas sales? Attracting traffic is one of the most important aspects regardless of the cross-border e-commerce platform. Since 2020, TikTok has consistently topped the global app download rankings, and in the first quarter of 2021, it also ranked first in global downloads. As of the first half of 2021, TikTok has received about 380 million downloads worldwide, surpassing other apps. Therefore, for cross-border e-commerce sellers who consider traffic as vital, utilizing TikTok's traffic is undoubtedly a great opportunity.

The overseas short video market is developing rapidly and its traffic potential is more than 4 times that of domestic TikTok. To grasp TikTok is to grasp the entire global short video market. Those who are familiar with the TikTok's live-streaming mode know that users on TikTok can directly purchase products in videos. On TikTok, sellers can drive traffic to third-party platforms and complete transactions by placing third-party links on their homepages. Therefore, both independent websites and traditional e-commerce platforms are good choices for leveraging TikTok's flow capabilities.

The Difference Between Independent Websites and Traditional E-commerce Platforms

The most obvious difference between independent websites and traditional e-commerce platforms lies in the freedom of the platforms. Merchants on traditional e-commerce platforms are restricted by platform rules, while independent websites have no constraints and can freely sell as long as the products are legal and compliant. In addition, there are other advantages and disadvantages between the two:

1. Independent websites have broader applicability, lower costs, save time, and have flexible and complete functions. This makes independent websites very suitable for receiving the explosive growth of short video traffic on TikTok.

To sum up, the larger the external traffic is, the more obvious the advantages of independent websites are. Shopify is a popular independent website developer worldwide. We have also been building Shopify independent websites and can help sellers quickly establish a website. Normally, it only takes three to five days to complete the basic setup of an independent website. Our service not only helps sellers save costs in terms of money and time but also ensures efficiency and high quality.

Independent websites are very suitable for the rapid development trend of current e-commerce platforms. The combination of TikTok and independent websites can fully utilize traffic for cross-border e-commerce marketing.

二、英国&印尼官方小店（平台内进行流量变现）

TikTok has currently launched TikTok Shop in some countries such as the UK and Indonesia. TikTok Shop is similar to the familiar Douyin Shop, and its launch will make traffic conversion more convenient. However, there are still certain requirements and restrictions for opening TikTok Shop. Below are the detailed requirements for opening TikTok Shops in the UK and Indonesia:

1. The registration requirements for the UK shop are relatively simple, only requiring a UK company and local warehouses.

2. The registration requirements for small shops in Indonesia are strict. The official requirement is to have an Indonesian company and a local warehouse.

Cross-border sellers should be aware of the importance of these privileges and benefits. If you meet the requirements for opening, please contact us as soon as possible as quota is limited.

Due to the pandemic, online shopping has become a global trend. According to statistics, the number of people who purchase products recommended by influencers on TikTok has increased by 553%, nearly three times the growth of shopping on Instagram (189%) and Facebook (160%). The monetization dividend period of TikTok has already begun, and the traffic dividend will become smaller and smaller. Now is the last opportunity.